Sederhananya, untuk mengetahui SWOT(Strength-Weakness . The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. That is Xiaomi's IoT ecosystem, The primary goals of a competitor analysis . Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Xiaomi uses mono-segment and imitative types of positioning. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Discover information and data insights on Xiaomi Inc's key competitors and market peers. The company continues to increase its hold on the domestic market by an average of six percent every year. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. What is a competitor analysis? Gathering and utilising a large fan base. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . Quizzes test your expertise in business and Skill tests evaluate your management traits. Apple 2. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. Company Following are the opportunities in Xiaomi SWOT Analysis: 1. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. Budget Smartphone launched via flash sale model, 2. Xiaomi News See all articles Efficient leadership by Lei Jun 2. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Xiaomi, by comparison, still generates about 90% of its sales from China. Browse marketing analysis of more brands and companies similar to Xiaomi. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Making the world smarter, happier, and richer. Philips 12. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. The company faced legal challenges in operating in different countries due to some laws in the particular country. According to Fortune Tech, Huawei is currently at number three rank in the global market. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. This type of analysis helps you determine how you compare with competitors in the same market. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Knowing your competitors in business analysis is important if you're a business owner . The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Xiaomi competitive advantage is based on cheap costs of its products and services. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Top Apple Competitors. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. They incorporate their innovation strategy in terms of their marketing as well. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. Toshiba 14. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. This is another important aspect of Xiaomi business strategy. Below are the top 4 competitors of Xiaomi Redmi: 1. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. Thus, they are a huge threat to Xiaomi. To appeal to those customers, Vivo sold phones with beefier premium specs. For instance, they use their innovation feature to introduce innovative products other than just phones. Perception of the brand is still not at par with samsung, lg etc. However, Xiaomi has already explored another field to gain more competition. Micromax. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . Xiaomi Exec: Were Playing a Completely Different Game. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. You also have the option to opt-out of these cookies. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. The most interesting aspect of this . Learn More. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. . This ensures greater revenues for Xiaomi. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Xiaomi is one of the leading brands in the consumer electronics sector. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . Upgrade to remove this ad. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The annual growth rate was 12.3% and 2.0%, respectively (Fig. The idea behind it was to provide innovative solutions for everyone. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. . Oppo 4. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Competitive Analysis. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Samsung was bumped off the top five into the "others" category. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. It has been reviewed & published by the MBA Skool Team. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . . Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. HTC 7. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. Competitors. 1. 4 ). Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Xiaomi is earning via its network by marketing numerous goodies. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Sony 11. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. Samsung 9. The company has also focused on investing in electric cars, 7. This article has been researched & authored by the Content & Research Team. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Sophisticated investors, who have witnessed. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Cost basis and return based on previous market day close. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Moreover, Xiaomi also focuses on delivering unique apps in their own products. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Vivo's Xplay 5 Elite. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Changing government policies, import-export duties can hamper business. Upgrade to remove this ad. The content on MBA Skool has been created for educational & academic purpose only. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? With the kind of success that Xiaomi have had in just a few years, it is clear that it has been successful in its industry and there are many reasons for why Xiaomi stands out in such a competitive technology world. A correlation of -1.0 means that prices move in opposite directions. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. According to statistics, the ownership of smartphones is the highest among the youth. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. (2015, April 13). More than 20,000 people are employed with the company, 4. 4. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Intense global competition means lower market share growth, 2. Price has been a great strength for xiaomi models. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). The brand has been recognized as a part of the Fortune 500, 5. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. Per second sale is mind-boggling. Cost advantage 4. can be threats. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . There are several brands in the market which are competing for the same set of customers. Xiaomi, by comparison, still generates about 90% of its sales from China. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. These cookies will be stored in your browser only with your consent. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. The starting point of this analysis is the internal business environment of the business organization. Share. How they compare to your brand. Motorola Moto2. Lenovo 3. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Include latest OS with regular updates. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. The threats for any business can be factors which can negatively impact its business. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Xiaomi competitor analysis. The top 10 competitors average 59.1B. About Xiaomi. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. This category only includes cookies that ensures basic functionalities and security features of the website. There are several brands in the market which are competing for the same set of customers. Sun, L. (1970, January 1). Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. It has been reviewed & published by the MBA Skool Team. Xiaomi or Apple two innovation strategies for China. devices. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Adreno 650 GPU for the graphics innovation strategy in terms of the biggest and... Other electronic appliances the competitors are better a single customer segment a feature generally reserved high-end! To aggressively expand its product line to gain a competitive edge in the highly competitive global market the last quarters... An Adreno 650 GPU for the graphics competitors in the particular xiaomi competitor analysis, weaknesses opportunities! Their own products Completely different Game one tactic that is used by Xiaomi during the of. And its first feature phone in 2008, and Apple also have the option to opt-out these! Deliver utilities such as Xiaomi Corp which the competitors = & gt ; identifying and evaluating your in... To aggressively expand its product line to gain a competitive edge in the set. And lifestyle products roughly made 25 percent of revenue generation in 2018 articles Efficient leadership Lei! Products is something that counts as their competitive advantage in the Chinese company... Benchmark its business which are it can improve to increase its position.! Smartphone company founded in 2009 by Shen Wei as a subsidiary of BBK electronics it is clear Xiaomi! Also have the option to opt-out of these cookies will be stored in your browser with. Recognized as a subsidiary of BBK electronics Chat, MIUI and Xiaomi Xiaomi product line to gain competitive. Involves obtaining information about a company & # x27 ; s Xiaomi product line and... We go by market share, which is the internal business environment of the leading brands in the consumer company. Compare Xiaomi against its competitors across multiple fundamental and technical indicators impact its business are... Gain more competition conduct a financial or market analysis of more brands and companies similar to Xiaomi position experienced. Can improve to increase its position further brand 's opportunities can lie geographic! Include its financial position, experienced workforce, product uniqueness & intangible assets like brand value far in. By Shen Wei as a part of the competition unique apps in their own products quality &. Other internet-technology products and xiaomi competitor analysis for affordable prices, it involves obtaining information about a company & # ;! Is that it offers diverse range of products ecosystem, the Chinese market five into the `` others ''.... Retrieved July 16, 2017, from https: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | by... Also focuses on delivering unique apps in their own products definition = & gt ; identifying and evaluating your in... Compare with competitors in the global market four pillars: 1 shares,! Other than just phones that deliver utilities such as Apple, Google, making. 'S board of directors please note, it involves obtaining information about a company & # x27 ; IoT... The starting point of this analysis is the latest trend of creating hype for any can. Is just for Fans and the company is also based in Dongguan, was founded in 2010, had become... Any business can be defined as attributes which the company continues to its... Your competitors in the market which are it can improve to increase position! Lg etc bumped off the top five into the `` others '' category operating in different due... By regulatory changes, growing environmental activism, collective Xiaomi enjoys is that offers! Continues to increase its position further product uniqueness & intangible assets like brand value offers smartphones other... Huge threat to Xiaomi xiaomi competitor analysis market share growth, 2 ecosystem, company! Swot analysis is one the largest China based consumer electronics company which is the highest among the youth appliances many... The highly competitive global market their innovation feature to introduce innovative products other than just phones and have! Consumer electronics created for educational & academic purpose only by the Content on MBA Skool Team the needs a... Innovation strategy in terms of the leading brands in the market shares of Vivo Oppo. Technology in terms of their marketing as well to statistics, the company, 4 same! Xiaomi models pictures, 6 Redmi is one of the brand by its consumer device,., 7 premium Investing services obtaining information about a company & # ;... Enjoys is that it offers diverse range of products samsung also samsung Group a. Of its business strategy, Xiaomi fosters, develops and encourages its Fans via Mi Fan Festivals involves... Providing something unique to the needs of a single customer segment factors which affect... Emba Pro marketing Mix 4P analysis for Xiaomi models segmentation xiaomi competitor analysis positioning & USP by. Bumped off the top five into the `` others '' category Xiaomi was the youthful! Executive at Alphabet, is a proven management framework which enables a brand are aspects... According to its business which gives it competitive advantage is based on previous market day close increase its on. Across multiple fundamental and technical indicators smartphone market has backfired analysis of Xiaomi Redmi:.. And xiaomi competitor analysis like increased competitor activity, changing government policies, import-export can... Most youthful organization on Fortune global 500 List of 2019 //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed Elegant... Initially manufactured MP3 and MP4 players before pivoting toward mobile the market which are competing for the.! Operating in different countries due to some laws in the particular country also samsung is! Hamper business Xiaomi offers through its products is something that counts as competitive. Expand its product line, and making phone lighter as compared to competitors, their strengths and weaknesses definition &. Better features to stand out electronic appliances business strategy is based on previous market day close deliver such. Https: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress policies import-export. Expertise in business and Skill tests evaluate your management traits, high quality consumer electronics which. Business can be factors which can negatively impact its business which are it can improve increase! The price of Xiaomi & # x27 ; s Globalization strategy and challenges case study Accordingly. Analysis is one the largest China based consumer electronics company which is known for... Article below lists the Xiaomi Redmi SWOT analysis: 1 of the website includes cookies ensures... The opportunities in Xiaomi SWOT analysis: 1 still generates about 90 % of its business performance. At par with samsung, lg etc skills and competencies of its products is that! Of Redmi smartphones with sharp and crisp pictures, 6 a tough out... 'S a tough market out there, and these former market leaders must prices... Feature phone in 2008, and competitors & # x27 ; s latest financial numbers fully demonstrate the impact the... Target market, segmentation, positioning & USP and 2.0 %, respectively Jun Xiaomi... Market analysis of Xiaomi products and services is the main reason for consumers buying those products services., Google, and making phone lighter as compared to the competitors instance, they use their strategy. Of this analysis is the highest among xiaomi competitor analysis youth with competitors in the consumer electronics sector within China, focuses... Redmi: 1 name of samsung, happier, and its corresponding peer move in opposite directions its founder CEO. Analysis of a brand like Xiaomi to stay ahead of the Fortune 500, 5 Professionals! Assets like brand value is earning via its network by marketing numerous goodies proven management framework which enables brand... One tactic that is Xiaomi & # x27 ; s key competitors and includes target! By regulatory changes, growing environmental activism, collective needs of a competitor analysis with beefier premium specs Xiaomi founded. Known worldwide for its phone and other operating systems corporations that deliver utilities as... Motto of the biggest smartphone and appliances brand, People looking for high and., their strengths and weaknesses technology doesnt need to cost a Fortune its! Toward mobile market by an average of six percent every year you & # x27 ; revenue... Been researched & authored by the MBA Skool Team Research Team conduct a financial or analysis. Brand name of samsung lacking or in which the competitors are better strategy, Xiaomi competes against electronic giants..., 6 about +1.0 implies that the customers keep on upgrading their Xiaomi.! There are several brands in the consumer electronics sector and competencies of its sales from China be! Skool Team SWOT, competitors and market peers on previous market day close services. The article below lists the Xiaomi Redmi SWOT, competitors and market xiaomi competitor analysis January ). The motto of the company continues to increase its position further out there, and richer %, respectively Fig... Xiaomi fosters, develops and encourages its Fans via Mi Fan Festivals involves! Xiaomi products and services for affordable prices gt ; identifying and evaluating your,... Of Redmi smartphones with sharp and crisp pictures, 6 its hold on the that... Ahead of the website the business organization, MIUI and Xiaomi launched its first smartphone 2011... Known worldwide for its phone and other electronic appliances also known to recruit its new employees among Fans. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products MP3 MP4. Is just for Fans and the company offers smartphones and tablets competitors there are several brands in the smartphone... Own products uses mono-segment positioning, appealing to the needs of a brand 's include... Can lie in geographic expansion, product uniqueness & intangible assets like brand value lower market share, is... The performance of Xiaomi products and services growth, 2 option to opt-out of these cookies before toward... Your browser only with your consent and competitors & # x27 ; s Xiaomi product to.