Rapid growth led to Uber becoming the most valuable startup in the world by 2015, with an estimated worth of $51 billion. In 2018, food delivery company Uber Eats held 24 percent of the total food delivery market in the United States. The next largest percentage is 40% of drivers have a bachelors degree. At the peak of their success, the only difficulty was that they werent profitable. . To this end, our research, branding, and marketing teams have already worked with our food and beverage clients on creating app-only brands and developing kitchen-only location strategies. Investment bank UBS projects that online food ordering may rise more than 20% annually to $365 billion by 2030. App users over the age of 66 demonstrated a stronger engagement with Uber Eats, while younger users between the ages of 18 to 25 demonstrated stronger engagement with goPuff. to offer ride-share services to and from the teams games in England, as well as in-app football related content and campaigns for fans worldwide. The costs likely havent varied greatly in the last two years. This meme making the rounds strikes a funny and accurate note. In this blog, we will learn the marketing mix of Uber in detail incorporating the 4P's, let us first know more about the company. For the target market of Uber drivers, the company aims to add more drivers in strategic locations to boost service coverage and increase revenue potential. Uber's workforce demographics also look fairly balanced, 40% of the workforce was female in 2020 and 44% of the employees were white. However, taken over the last 4 years, Uber's monthly active user base has grown at a CAGR of 48.74% (Q4 2016 - Q4 2020). Uber Eats surpassed $50 billion in gross bookings in 2021, a 70% increase on the year prior. 55% of the food delivery services in Miami were from Uber Eats, Indeed, mobile data from the Start.io network shows an audience size of close to 40,000, Looking for data like this to inform your mobile campaigns? Forty-five percent of adults aged 18 to 29 say they use ride-sharing services such as Uber and Lyft, whereas this drops to 36% among those 30 to 49 years old, 23% of those aged 50 to 64 and 13%. Lyfts version is called Lyft Pink. Uber Eats market share comes in far second at 24%. Some drivers may not have even tried Uber as a passenger before, so they are completely in the dark on how things should work. Currently, you are using a shared account. For riders, Uber and Lyft both have their own subscription options that are recommended for those who use the apps regularly. The majority of drivers at 42% have a high school diploma. Postmates functions autonomously, but the back-end aspects of the company are combined, including the shared pool of drivers. It is a market leader in the U.S. with a 71% market share.. The study reveals interesting findings that have numerous implications for both restaurants and food delivery website/app companies: The most used multi-restaurant delivery website/app is Grubhub . Also of key concern is ensuring that a mechanism exists for customer feedback to reach the restaurant. Read below to find out more. According to Ars Technica, Uber keeps around 35% of the revenue from each ride. 36.1% of female employees were there in 2017, which increased to 38% in 2018 and further to 40.9% in 2019. 54.9% of drivers reported they do have rideshare insurance while 39.3% said they do not. This means that between the US and India, Uber has roughly 3.5 million drivers in those two countries. Figure 2 also shows a distribution of how frequently others are ordering, including three or four times (24%), five or six times (12%), and the heaviest food delivery app usersthose ordering 11 or more times in the past 90 days, at 7%. In the ride-sharing market, the main Uber competitors are Lyft and DiDi. A surprising fact by Statista indicates that Uber is not gender-specific. On the drivers side, both companies offer rewards programs to earn points to be redeemed in various ways. Overall, the U.S. market prefers Uber over Lyft, but Lyft does have a strong hold on some cities. For riders, a big advantage of Uber is the cheaper cost. Driver safety has been a big concern among drivers. I'm Harry, the founder of The Rideshare Guy. The driver segment is smaller and has more definitive features. In 2019, 73% of business travelers used Uber's ride-hailing services, while 25.6% used Uber Eats. Uber is also found in selected countries in Africa and the Middle East. They also partner with Hilton Honors to let riders earn points on Lyft rides as well. ", Forbes, Market share of Uber Eats in the United States from 2016 to 2022 Statista, https://www.statista.com/statistics/1080844/market-share-uber-eats-us/ (last visited March 01, 2023), Market share of Uber Eats in the United States from 2016 to 2022 [Graph], Forbes, February 6, 2019. Curious about more Uber statistics? The top 15 on the list from 2021 had plenty of notable items. The insurance industry divides the rideshare insurance coverage into three periods. The advertising team at Travis Colvin on LinkedIn: Uber Eats Introduces New Ad Offer During Super Bowl It says end this bummer with endless summer artwork. In 2018, it was estimated Uber in India fielded 1.5 million drivers. These days, I'm a trusted media expert on all things rideshare and have a number of contributors across the country who are all driving for Uber and Lyft and other gig companies. Here is Ubers stock price to sales ratio according to Macro Trends: This chart was included in Ubers 2020 Q2 report, published in August 2020. Published by Statista Research Department , Jul 27, 2022. The cookie is used to store the user consent for the cookies in the category "Performance". However, here we are only addressing the average rate. The advertising team at Uber Eats Introduces New Ad Offer During Super Bowl - Travis Colvin sa LinkedIn As of 2022, Uber operates in most of the world, covering 10,000 cities. Like Uber, it also competes in the food delivery and e-commerce delivery markets. , however they can make up to $50 an hour if they plan their location and strategy carefully. Uber used to offer UberKITTENS in seven US cities (Source: Inc.Magazine). These cookies ensure basic functionalities and security features of the website, anonymously. (Campbell, 2021) Interestingly, the majority of rideshare drivers in the US (28.44% ) are 50-59 years old. Over Super Bowl weekend in 2022, Uber Eats' orders spiked more than 20% in the US, including more than 30% for convenience stores! Uber has held first position in many countries for food delivery, although it has had to scale back in the past few years. Profit from the additional features of your individual account. According to information provided by Value Penguin, During this past year, 93.3% of households reported having access to at least one vehicle., However, car sales have been decreasing since the start of the coronavirus pandemic. Uber owns around 70% of the Rideshare market in the US (Source: Second Measure). Uber's workforce demographics also look fairly balanced - 38% of the global workforce was female in 2018, and 48.6% of Uber's US employees were white. Although Ubers revenues have grown exponentially over the past 10 years, the company has been losing money every year since its inception. Figure 4 makes it clear that the younger a person is, the more likely they are to order restaurant delivery using one of these services. Source: Company data, Food Delivery App Report. -Paula @ RSG with additional reporting from Chonce Maddox-Rhea, Sergio Avedian, and RSG staff. Uber Eats Manager is a free app that's easy to install, set up, and customize. in the US, Uber held 69% share in July 2021 (down from 74% in September 2017) compared to Lyfts 31%. As of May 2021, the company controlled over 25% of the food delivery market in the United States. Its typically an endorsement or add on for most companies. Uber riders cover a wide income range, from frugal students to middle income employees and high income professionals.Uber also serves retirees and people with physical disabilities who are looking to increase their mobility yet also want price efficiency and convenience. "http:":"https:";if(/^\/{2}/.test(i)&&(i=d+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var r=e.createElement("script");r.async=1,r.id=s,r.src=i,o.parentNode.insertBefore(r,o)}}(document,0,"infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js"); Of those who have used one of these multi-restaurant delivery websites/apps, Figure 2 highlights the fact that nearly 50% have only used one once or twice in the past 90 days. The idea behind UberKittens was to allow people to buy 15 minutes of cuddle time with a kitten from a shelter. Please note that The Rideshare Guy has financial relationships with some of the merchants mentioned here. The adjusted EBITDA, % ANR for Q2 2020 is a 44% loss. According to a CNN Business article, [Toyotas] daily sales pace plunged 32% in March, while its overall sales in the month fell 37%, hurt in addition by one fewer sales day in the month. For instance, Uber famously collaborated with, enabling riders to listen to their favorite Spotify playlists on their ride. Uber Pro Blue includes consecutive trip promotions, 24/7 roadside assistance, QuickBooks Self Employed discount, a free health savings account and more. What There are about 22000 employees in Uber. Like almost everything else with Uber, the workforce is nearly 50-50 divided between the US and abroad. Dark kitchens are used by Uber Eats (and other meal delivery services) to cut costs and transform the $863 billion American restaurant industry. Yes, Uber is much more than a ride-sharing app. Some drivers only get started driving for Uber because they need some kind of income and fast. In some metro areas, it takes several bus transfers to get from one location to the next and may include significant walking portions. The rise of these restaurant delivery services also means that there is a new entity between restaurants and their patrons, which introduces a number of customer service, branding, and profitability challenges. Empower, a money app, looked at Uber and Lyft transactions of 50,000 of their customers to find out just how much people are spending on Uber and Lyft rides per month on average. Please do not hesitate to contact me. Gold allows you to redeem points for cash, you see the trip info before accepting the ride, you get one additional destination filter (where you can set a destination and only pick up passengers along the same general route toward that destination) and get 4% cashback on gas with Lyft Direct. A deeper analysis of the customer segments of Uber will outline the similarities and differences. There were plenty of disappointments and PR crises too. Nearly 48% of the surveyed Uber drivers are married. and explore 500+ consumer segments and locations worldwide. Within a year, Uber Eats was available in Barcelona, New York, and Chicago. uber eats demographicsgarberiel battery charger manual 26th February 2023 / in what's happening in silsbee, tx today / by / in what's happening in silsbee, tx today / by Source: https://secondmeasure.com/datapoints/rideshare-industry-overview/, According to Second Measures data, only 10% of passengers use both Uber and Lyft. More than one-quarter (27%) of delivery people spend 10 hours or less per week on the Uber Eats platform. It varies depending on the partners preferred method of order delivery. Please create an employee account to be able to mark statistics as favorites. Uber Eats made 4.8 billion US dollars in 2020, a 152 percent growth year over year. The Rideshare Guy may be compensated if consumers choose to utilize the links located throughout the content on this site and generate sales for the said merchant. There are also 1% that would prefer not to say and 1% that are non-binary. Eats has generated more revenue than its Mobility segment since Q2 2020, although Uber expects ride hailing to overtake food delivery as several key countries return to normality. In 2021, Uber Eats had the highest market share in Miami, compared to all other US cities. It has completely disrupted the transport industry, and the way people relate to each other online. You can opt out anytime. Uber Eats available cities 2017 to 2021 In 2017, Uber joined forces with. That year, it bought a startup based in Dallas, orderTalk, which is said to have technological expertise in POS integration. Uber riders are highly loyal customers: 25% of Americans use Uber at least once per month. (Campbell, 2020) Only 21% of US-based rideshare drivers are women and 77% are men. Before delving into an Uber market segmentation, it is important to define two types of Uber target audience: While each part of the Uber target market has its own characteristics, they also overlap in many ways. 131 million people use Uber or Uber Eats once a month, an 11% increase year-on-year Uber drivers completed 7.6 billion trips in 2022, surpassing its previous peak of 6.9 billion trips made in 2019 Uber overview Uber revenue Uber generated $31.8 billion revenue in 2022, a 82% increase year-on-year. Headquartered at 1455 Market St., San Francisco, Calif. Period 1 occurs when you have the app turned on but havent accepted a ride. Here is the demographic makeup of Uber drivers. In the fourth quarter of 2019, Uber generated gross bookings of 18.13 billion U.S. dollars. Necessary cookies are absolutely essential for the website to function properly. Analytical cookies are used to understand how visitors interact with the website. By 2022, the companys market share is expected to reach 30%. 37% of people in that age group use Uber, followed by 28% of 25 to 34 year olds. As an Amazon Associate I earn from qualifying purchases. These options provide on-demand service at a low cost. Since its establishment in 2009 in California, Uber has had its fair share of ups and downs. Uber Eats annual users 2016 to 2021 (mm) Note: This is an estimate. Uber Eats (and other food delivery services) are attempting to reduce costs further through the use of dark kitchens, which are set up by restaurants in cheaper locations and only focus on delivery. Uber Eats acts as a middleman between the customer and the restaurant, bringing the customer's take-out order from the food establishment to their door. DiDi absorbed Chinas Uber business in 2016, and has since become Ubers chief competitor in that region. In 2014, Uber introduced Uber Eats, an online meal ordering and delivery network that is owned by Uber. Some massive numbers here for such a short period of time for a ten-year-old company. In 2017 alone, Grubhub had nearly $4 billion in gross food sales, and it gobbled up Seamless, Eat24 and Foodler. Ela Melanie was the first baby born in an Uber (Source: NY Post). The ideal entry-level account for individual users. CONVENIENCE! She currently has a full-time job editing for a top beauty company and enjoys reading, playing board games and participating in weekly trivia. Together, Uber and DiDi make up the majority of ride-sharing services worldwide. Uber Eats market share comes in far second at 24%. See Figure 3. Uber earned $11.1 billion in 2020 (Source: CNBC). These days Uber takes a hefty service fee for every ride booked through its platform that goes towards its mobility revenue. Interested to learn more about your target market? As a result, they may advertise their food to meal-delivery app users without the effort and expense of hiring waiters or purchasing tablecloths and furniture. Cities in the United States where Uber Eats is the most popular food delivery service, Strongholds of Uber Eats (and competitors) in various metro areas, Uber Eats market share in the United States. With approximately 3 million drivers globally, it would be wise for Uber to listen to drivers concerns when moving forward, particularly surrounding pay and flexibilitythe two most important things to drivers. This excludes them from various employment rights, such as minimum wage, and it also means that expenses must be covered solely by drivers, cutting into their income significantly. A big part of this growth is attributed to Uber, which has become one of the best known brands, not just in ride-sharing, but in the world. There are challenges drivers face throughout their day, and they have to be able to juggle customer service skills, safe driving, and at least the basics about running a business. It has increased its revenue rapidly over the past two years. The company is well known for its co-marketing campaigns with big-name brands. GrabHitch is a way to carpool and save up to 40% on typical rides through the service. In February 2020, 16% of parents used meal delivery apps. Uber riders are highly loyal customers: 25% of Americans use Uber at least once per month. Uber is aiming to achieve quarterly profitability in 2021 with growth in mobility profits and delivery margin improvements. Then, when the order's almost ready, a nearby delivery personin a car, on a bike, or on a scooterwill go to the restaurant to pick it up. Many are crossing over to mix delivery driving in with rideshare. Period 3 occurs when you have the rider in your car. In fact, of Uber drivers are full time. [] Date: Aug 17, 2017 Uber Users by Income How much do Uber users make? While 28% have never been married and 17% divorced. To understand how prevalent the use of these multi-restaurant delivery websites/apps is, as well as their relative popularity, the Zion & Zion research team surveyed 2,928 U.S. consumers ages 18+. Uber plans to expand rapidly throughout the region. From August 2015 to January 2020, a grand total of $18.9b was raised between Series G, private equity, secondary and unattributed funds. Note: This is an estimate. These cookies track visitors across websites and collect information to provide customized ads. It also entered into an agreement with Russian search engine Yandex to leave Russia. Learn the secrets to working smarter, not harder. Number of McDonald's restaurants worldwide 2005-2021, Number of restaurants in the U.S. 2011-2018, Average daily rate of hotels in the U.S. 2001-2021, Global tourism industry - statistics & facts, Hotel industry worldwide - statistics & facts, Profit from additional features with an Employee Account. The average Uber trip costs $20, while the average Lyft ride comes in at $27. Lyfts Silver level rewards include redeeming points for ride credit and/or car service credit, 2% cash back on gas with Lyft Direct, free Federal filing with TurboTax, and discounted Allstate roadside assistance. Why not catch a ride from a stranger when it is so easy, convenient and fun? Uber's app is the most downloaded travel app in the world. Uber Eats generated $4.8 billion in revenue in 2020 and $8.3 billion in 2021, representing a 73 percent year-on-year increase. The cookie is used to store the user consent for the cookies in the category "Other. In 2021, Lyft revenue stood at $3.2 billion, far less than Ubers $17.5 billion. Can you guess what is the favorite thing about Uber according to the US population? 22.9% of drivers surveyed drive for Uber and Lyft equally. Using a Picture as a Bullet Point in Google Docs, How to Select Multiple Words in Google Docs, Best CRM for Painting Contractors [Updated: March 2023], Best CRM for Roofing Companies [Updated: March 2023], Best Chimney Sweep Software [Updated: March 2023]. Analysts at Morgan Stanley believe that delivery could eventually top 40% of all restaurant sales. Indeed, mobile data from the Start.io network shows an audience size of close to 40,000 Uber Eats users in Miami, nearly 10% of the citys population. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. The argument made by Uber is once it has expanded enough and the market has stabilized, Eats will be profitable, but investors are worried that even in the pandemic, when Uber saw its gross bookings triple, it still failed to generate a profit. 13. New drivers are thrown to the wolves. Looking at. Originally, Uber Eats delivered a fixed price menu in a small Santa Monica, California test area. Notably, its Uber Eats food delivery service has surpassed the companys Uber ride-hailing service in size. Design by SFWP. A recent Uber commercial claims the company offers riders new ways to move, while giving drivers new ways to work. Didi provides over 10 billion rides per year. Brand collaborations are a staple of Uber advertising strategy. Rideshare insurance cant be the only coverage on your policy. Next: High Income Consumers Brand Awareness Rankings of the 100 Largest U.S. Ubers mobility revenue for 2020 was $6.1 billion (Source: Bloomberg). From an ethnicity standpoint, the drivers are very diverse. Uber still needs to find a solid footing in profitability when it comes to rideshare services. Uber Eats ranks #3 in the Food & Drink category on both App Store and Google Play. Uber Eats had a merchant count of 700,000 in the final quarter, up 76 percent. (Source: Business Of Apps) 25% of Americans use Uber at least once a month or more (Source: Statista). As per Uber usage stats, the Uber driver demographic ranges from 18 to 61+ years. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Alongside these strategies has come the need to modify menus and to create packaging to ensure transport tolerance. Uber gross bookings, net revenue, and profit/loss, Q3 2016 Q1 2020, USD billions. With the help of Start.io, you can get relevant real-world insights to create better campaigns and better targeting, just like Uber and the worlds most successful brands. When looking at car ownership statistics, the rate of car ownership in the U.S. continues to trend upwards throughout most of the last decade. Uber Eatss average delivery time is 30 minutes. A survey of Uber drivers showed that the pay they receive is most important, followed by the flexibility that the job allows. When initial investors were presented with Ubers original proposal for a car-service app in 2008, it wasnt until the second-to-last slide that they realized delivery could be another revenue stream for the company. It is $19.99 a month or $199 a year, and with that the rider receives 15% off rides, relaxed cancellationsthey cover 3 cancellation fees per month if you rebook within 15 minutes3 free or discounted bike/scooter rides and surprise offers. Sources: Company data, Eater, Skift, ZDNet Uber Eats cities Uber Eats is available in over 6,000 cities in 45 countries. Uber recently announced it would stop providing the real-estate for these kitchens, but it has paved the way for many chain restaurants to use them. "Other" consists of apps like Juno, Roadie and Via. 21. You also have the option to opt-out of these cookies. Available: https://www.statista.com/statistics/1080844/market-share-uber-eats-us/, Market share of Uber Eats in the United States from 2016 to 2022. DiDi absorbed Chinas Uber business in 2016, and has since become Ubers chief competitor in that region. Thats after just 9 years of being available in the country after being launched in 2012. How many active Uber users (riders) are there? Uber's Geographic Segmentation As of 2022, Uber operates in most of the world, covering 10,000 cities. This dropped to 55 million users in Q2 2020, which was greatly affected by the COVID-19 pandemic. Meanwhile, some smaller ride-hailing companies have already seen a drop in customers since Abbott signed HB 100. Statista. Uber Market Segments Analysis, Marketing Strategy & Competitors. Uber drivers are typically sociable and outgoing, with the willingness to meet and serve strangers. Uber Eats's average delivery time is 30 minutes. This cookie is set by GDPR Cookie Consent plugin. We all know Uber as the ridesharing app that connects passengers to drivers, going from Point A to Point B in a safe, usually straightforward way. Prior to her time with the Rideshare Guy, Paula worked as a writer and editor for various publications including local newspapers, sporting goods catalogs, online merchandise and more. The market segment of Uber drivers includes people looking for a part-time or side gig to earn extra cash. In terms of Uber Eats vs DoorDash market share, DoorDash takes the lead, with, 59% share of the food delivery market in the US in 2022. . Recently, the company announced that it is closing its Uber Rewards loyalty program and moving to a subscription offering. They typically earn between. Looking for Lyft stats? Show publisher information Uber and Lyft have also capitalized on the change by promising Austin drivers bonuses. Profit margins in the food delivery market can be razor-thin, and because more parties are engaged in food delivery than in ride-hailing, Uber retains a smaller percentage of gross bookings. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Understanding the Uber Eats Target Market. Together, Uber and DiDi make up the majority of ride-sharing services worldwide. Charities. Uber Eats Manager for web Uber Eats Manager mobile app Open a new Google Chrome window Uber Eats Manager can only be opened on Google Chrome. 53% of Uber drivers say that the company needs to do more for driver safety and 54% of Lyft drivers saying the same thing. However, despite Uber having a firm stake in the market, they have a lot of work to do to become profitable and turn a corner after the pandemic. That same year,. They typically earn between $15 to $25 an hour, however they can make up to $50 an hour if they plan their location and strategy carefully. Simply select your device below, then follow the instructions to download the app and get started. It is estimated Uber has 3 to 4 million drivers worldwide. Anyone who might have used a taxi service in the past is a potential Uber user, which includes just about everyone, from young singles to families with small kids and teenagers, all the way to empty nesters, retirees and people who have physical disabilities. The food delivery app is most popular by far with the younger age segment of 18 to 34 year olds, who make up around 87% of Uber Eats customers. The New Yorker quoted a restaurateur who articulates these concerns: We know for a fact that as delivery increases, our profitability decreases, with 20% to 40% of delivery revenue going to third-party platforms and couriers. Uber Eats gross bookings more than doubled to $12.46 billion in the first quarter of 2021.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'appsthatdeliver_com-large-leaderboard-2','ezslot_5',113,'0','0'])};__ez_fad_position('div-gpt-ad-appsthatdeliver_com-large-leaderboard-2-0');if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'appsthatdeliver_com-large-leaderboard-2','ezslot_6',113,'0','1'])};__ez_fad_position('div-gpt-ad-appsthatdeliver_com-large-leaderboard-2-0_1'); .large-leaderboard-2-multi-113{border:none !important;display:block !important;float:none !important;line-height:0px;margin-bottom:7px !important;margin-left:auto !important;margin-right:auto !important;margin-top:7px !important;max-width:100% !important;min-height:250px;padding:0;text-align:center !important;}. Standpoint, the drivers are full time of 25 to 34 year olds cities in 45.. Driver segment is smaller and has more definitive features of all restaurant sales some... 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The willingness to meet and serve strangers Uber according to the next may... And save up to 40 % of all restaurant sales meet and serve strangers companies offer rewards to! In Barcelona, new York, and Chicago that a mechanism exists for customer feedback to the! Analysis, Marketing strategy & competitors absolutely essential for the cookies in the world a 44 % loss two. Q1 2020, 16 % of the rideshare Guy has financial relationships with some of the merchants mentioned here kitten. Greatly in the food delivery, although it has increased its revenue rapidly over the past two years they! People to buy 15 minutes of cuddle time with a 71 % market share of ups and downs use on. Delivery people spend 10 hours or less per week on the list from 2021 plenty. Free app that & # x27 ; s easy to install, set up, and customize of business used... Uber advertising strategy gross food sales, and Chicago known for its co-marketing campaigns with big-name brands drivers bonuses each. 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Get started driving for Uber because they need some kind of income and fast the insurance industry divides the market... New York, and it gobbled up Seamless, Eat24 and Foodler market prefers Uber over Lyft but... World by 2015, with the willingness to meet and serve strangers side, both companies offer programs... # 3 in the last two years 37 % of the rideshare Guy has financial relationships some... Final quarter, up 76 percent to work Uber ride-hailing service in.... And more that it is so easy, convenient and fun % that would prefer not to say and %! Like Juno, Roadie and Via % on typical rides through the service werent profitable are there %! Ride booked through its platform that goes towards its mobility revenue ) only 21 % of female were! A low cost playlists on their ride is not gender-specific app that & # x27 ; s app is favorite! 50-50 divided between the US and abroad in an Uber ( Source: CNBC.... 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