Its nice to know i am not the only old fart that still remembers the original Newcastle brown (i can even spell it as one word). I dont see how they can even keep the name when it isnt the same beer. Why buy the name, just make your own shitty brown beer. After all, the new recipe includes classic Lagunitas hops: Centennial and Chinook. After that I guess Im SOL! Who ever changed the recipe should be fired. The person that posted right after you included this link to a petition. The original was unique and distinct! Instead of making an ad about Newcastle Brown Ale they've created a super ad cramming in 37 other. Menu. Being Dutch I gave it a fair shot and although the flavor was slightly different, I found it very acceptable. You can keep this new recipe all to yourselves. The Newcastle facebook page and pages like this are swimming in about 98% negative reviews. Cant believe they would do this Theyre losing a life-long customer in me. Im beyond upset.smh. The taste will never be the same as the pulled down scottish and newcastle brewery. Used to be my favorite. Ive been drinking Newcastle for over 20 years and could not find any other beer even close to the great taste. Like buying a Corvette then popping the hood and seeing a 4cyl in it, def false advertisement. They have a contact us spot where you can comment. Well slip of the fingersFAT TIRE! Youve made one hell of an impression. I live by chicago, not close, but close enough!!! I used to drink more New Castle because Boddingtons only comes in cans and must be poured into a glass for it to be carbonated. The new recipe is garbage. Lagunitas has destroyed New Castle. I had been a New Castle Brown Ale drinker forever. All Newcastle lovers should BOMBARD Lagunitas social media pages with vitriol and rage until this travesty is ended. Newcastle Brown Ale, a brew created by Col. James Porter in 1920, was first produced. Werewolf, a red amber and Blond Bombshell an IPA to name two. Now I know the full story and am devastated. GLTY, Been drinking Newky Brown since 1986will never buy again. If something is known for the one thing and you change it its no longer what it used to be! The company should terminate everyone connected to this fraud. Id recommend that you all finally give it up, they are not going to change, they dont care. The amateurs at Lagunitas think they have their finger on the pulse of ale drinkers, but clearly they do not. You ABSOLUTELY SUCK!!!! Now Im bummed because its gone. 6.50 postage. It is pretty obvious that it is not successful. Ill buy that until they get gobbled up. He had found a Nutri-Matic machine which had provided him with a plastic cup filled with a liquid that was almost, but not quite, entirely unlike tea.. Newcastle Brown Ale is a brand of dark brown ale. fucking ruined. Its just bitter enough to not be smooth yet not enough aroma and flavor hops if one were to go for a pale or ipa for citrus. I went to bed and Newcastle Brown Ale was amazing! I now actually prefer it over Newcastle. This new stuff sucks, if I wanted an ipa I wouldnt have bought New Castle, now its half IPa. And Smithwicks? Cant fix stupidity. When you find a good beer that compares to the old BCA, please let me know. I remember my old XO and myself enjoying Lil Sumpin at a bar. The new taste is horrible! New Castle came in a clear bottle, if you got a 12 pack which packaged the bottles out of the light, it was the nectar of the gods, bottles buried in ice it was the ultimate summer beer. Kyle Swartz is editor of Beverage Dynamics magazine. Hes a better brew master than that. Anyhow, goodbye Newcastle! This reintroduced Newcastle blows! Ill never buy Newcastle or Lagunitas again unless they fix what they broke. If you liked old Newcastle and also like Smithwicks, then I think I will try it as well! Agreed. They are in lockdown, but I hope to hear back at some point. What were they thinking? Hey there, thanks for reaching out. Change it back. I did send fairly stern messages to Heineken (no response) and the new, fake Newcastle Brown Ale which I assume just goes to Lagunitas. Sad, disappointed, pissed off. Loved the old recipe, but this was a disappointment. 29. The new Newcastle is terrible. YUCK! FML. BRING BACK THE ORIGINAL, PLEEEEEEAAAASE!!!!! It just seems like such a bad business decision to trash a product that was obviously entrenched in the market and completely successful for a badly envisioned recipe that would alienate every loyal user of the original NBA. I dont know if I can find it easily but Ill buy it. view stats. Its trash. Grew up on Newcastle Brown and this is NOT it. Times Temple Valley brings it in at my request along with Guiness Extra Stout. Bring back the Old Tried and True recipe. Seriously, at least call it something different rather than passing it off as what it used to be. Newcastle Brown Ale is a beloved English beer, known for its distinctive flavour and amber hue. How can this be called Newcastle?! You have ruined my favorite beer, shame! Newcastle had a significant, albeit small, fan base here if it aint broke, why fix it? Why the traditional recipe couldnt make it across the pond is a mystery. Its a shame. Newcastle Brown Ale is also now an all-malt beer, made with Lagunitas house malt. Unless they bring back the real Newcastle. Now all the loyal Rooks have flown! I took one tastethe rest went down the kitchen sink. After the 2nd purchase I realized it wasnt only the bottle that changed, the brewery and flavor had changed. New taste is terrible! Were known for our super-hoppy beers, our barrel-aged specialties and other crazy brews, so the temptation was there,Marshalsaid. The good news is that it has forced most of us to search for a replacement. Unless they sell the rights to the Newcastle name to another company and the new buyer gets permission to use the recipe or import the original, we will never see our beloved NBA again. Newcastle Brown Ale (4.7% ABV) is full-bodied and smooth, showing restrained caramel and notes of bananas and dried fruit. Just not the same. Then keep the original New Castle the same. A dark brown, malty brew, said by some to work like rocket fuel, and said by others, to cause you to go on a mad one . Never buying it again. I am a long time Newcastle fan but will never buy this Lagunitas brand again! It immediately blew you up like an air-pillow, with satisfactory, eye watering foamy burps leaking out of your nose and ears. She was ugly, buy she was our ugly. Not only am I never buying this again, Im never buying another Heineken product again EVER out of spite! Bummer, not available in NM Why are all Ceos, etc. Like many other here, this was one of my all time favorite beers for decades. Turn it back!!!. Heck, on a recent day trip had a great ale from a micro in LaBelle, FL. Commence boil and add half the boiling hops to each kettle at the specified time, then half the flavor hops at the specified time. the other guy. Bad business decision because your core Newcastle lovers are what keeps your sales up. I have been drinking it for around 40years. Thanks Heineken for completely ruining my favorite beer! Free postage. So Heineken, you and your new NCBA crap, take a hike! Then I noticed it was the new packaging. I do hope that someone from Heineken reads these comments and realizes that Newcastle fans do not want a re-imagined beer that drifts into IPA land, but the beer we have loved for years. Hoping for declining sales/stocks for Heineken. It is not only more bitter, it tastes pretty bad. From one of the best brews ever to pure crap. But hopefully others find your post helpful. I hope they both fail miserably at this. It was just awful. Heineken recently showed off the new flavor during a Lagunitas tour for distributors, retailers and media. My favorite smooth, thirst quenching and easy drinking beer in the world is now ruined by these douche monsters. This is worse than New Coke for those from the 80s. At some point, they may be compelled to quit marketing this new crap completely. The fact they used low alpha acid English hop varieties like East Kent Goldings and Fuggles along with British brown malt gave it the perfect balance between biscuity sweetness and soft earthy British hops. Of course their sales numbers have dropped. Very dissapointed with the new product. like everyone else here , it was my fav brew my best friend ( r.i.p. I normally never bother with leaving comments, why bother I think, theyll never see this and what is the point? A deplorable move! It wasn't even the best brown ale on the market. Bring back the original!! Why would you fix what isnt broken? I suggest you pour all of it back into the horses from whence it came. I been drinking newcastle for past 20 years I just bought The new Newcastle I open my first bottle and tested and it test like shit I had dump my 24 case in dumpster I would never ever by the newscaster again Please go back to the original newcastle. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); EPG Media LLC wants you to have a positive experience in connection with our products and services. Dont just say that you will never buy it again. Bass Pale Ale. Newcastle needs to go back to the original recipe. In this way, your customers will not be duped into buying a cheap imitation. I was excited and had hoped the second one was the OldCastle but unfortunately, just another 12 of this garbage. Newcastle used to be one of my favorite five or six beers. I hope the sales tank and enough complaints are made that they learn from this mistake. Corporations ruin another product!! I knew something was wrong when the bottle changed. First one is the last one for me. If you do not continue to use the EPG websites following a change to our Policy but take no other action with respect to your personal information, our use of that information will remain subject to our Policy as it was in effect prior to the change. Sad sad beer. I shall never buy another unless I see a new marketing campaign indicating that they have gone back to the old recipe. Original recipe will always be my favorite, this new recipe is akin to yuengling now. Newcastle Brown Ale definitely tastes different. "Now with Lagunitas in the family, we have the perfect partner to reimagine our beloved Newcastle Brown Ale," says Amy Tay, brand director. One question, WHY? Just aweful stuff. What kind of idiot factory are you guys running over there? Then I remembered that when I purchased a mini-keg of Newcastle, that something had changed. Bad move Newcastle, you will be extinct in 12 months! Ive been drinking New Castle Brown Ale This was was just at Christmas and she had just set them out. Its possible and I heard that too. WHY???!!! I remember back in the 1990s there was a wonderful brewery called Petes Wicked Ale. Newcastle used to be classy and smooth; but now it is just another cheap brown ale. is this an attempted at a New Coke debacle? Once the big conglomerates buy a beer they typically ruin it. Description. Way to butcher a classic, delicious beer. This is NOT Newcastle Brown Ale. I used to like Heineken and now I wont support them because of what theyve done. Newcastle Brown Ale was first brewed in 1927 in Newcastle-upon-Tyne, England, by Jim Porter after three years of development. I have been drinking Newcastle for over 20 years and today I tried the new one and it is horrible! Now, to me, it has nothing to distinguish it from any of dozens of other hoppy American brews out there. Newcastle Brown Ale was first released in 1927 and 2022 marks its 95th anniversary. Brewed with a unique blend of pale and roasted malts with American hops, Newcastle Brown Ale is smooth, crisp, and slightly roasty. Maybe we can bombard them to point that they see our point, because we are never going to come on board with this crap. I bought the beer thinking the only thing that was changed whats the label which I did not like. Newcastle Brown Ale Bar Wetstop Runner 900mm x 240mm (pp) 19.99. Why didnt they just come out with a new beer instead of screwing with a good one? Mash grains at 154F (68C) for 60 minutes. Insanely disappointing. Raised in Manchester, England, Ive been drinking Newc Brown for more decades than I wanna think about. I have been a huge fan of Newcastle for decades. I stock the refrigerator for my Mens Club. You just destroyed my favorite ale this tastes like shit. I poured the other 11 bottles down the drain. Newcastle Brown Ale is a brand of beer produced by Heineken International. No quarrel with new recipe being shit, but no need to badmouth honest mid-range tasty Yuengling beers. Newcastle is Newcastle. I have enjoyed my One and Only Beer for years and it is a shame that your company ruined it for the masses of fans. Not anymore. The brand will continue to be marketed . Save my name, email, and website in this browser for the next time I comment. What have you done to my beer!!! HEY NEWCASTLE! I guided many friends to trying Newcastle and they liked it! Good luck, Big Business Brewers in Petaluma your new pet project will be off the market within a year or 2. Newcastle Brown Ale is a full-flavoured smooth ale with refreshing lightness. We may never get the old NCB back, but we need better than the current crap! Id rather drink my own urine than the new castle brewed in the U.S how can I get the good stuff. I went home and went online and found this site and my heart sank. Another loyalist lost, good luck. It said sales were down, so they changed it. Lagunitas would have been better off developing their own English brown ale and selling that, rather than sully the name of what was once a cracking beer by peddling its corpse. I thought to myself how could a bottle change effect the taste? 12 Pack 12oz. Too many choices out ther to worry about Heiniken mistake, screw them! Newcastle was good, now I would literally buy Seltzers, Not your fathers bullshit and just plain fucking dick on a platter. If this is the beer that Heineken and Langunitas is peddling, then they have indeed killed Newcastle. No malt beverage involved. Its not even remotely close to the real thing. The owner of Lagonitas is also a failed part time musician, he toured with the Pay-to-Play Roy Jay Band. IT SUCKS! Ive moved on to Smithwicks and Shiner Bock, both are a reasonable facsimile of how I remember Newcastle tastingtheyre probably a bit better, as theyre a bit richer and fuller in terms of flavor (even Negra Modelo is a very tasty brown, if youre willing to try something a little sweeter). Takes like shit he told me. All my friends and I have been in search for a replacement brown ale. I can only wish they go broke! And to add insult to injury, grocery stores are still selling this nasty Newcastle knock off under a premium Import price. Im an American, but I liked it just how it was. Today. The term brown beer was first used by London brewers in the late 1600s to describe their products, such as mild ale. Lagunitas is owned by Heinekin. Production moved from Newcastle to Gateshead at the end of 2004 and to Tadcaster on closure of the Dunston brewery in 2010. Hi as I live in UK I would just like to point out that Original Newcatle Brown Ale is still brewed in the UK Just take what you have and give it to someone you dont like and search for a worthy replacement. Huge fan most of my life. Since Lagunitass own HG beer tastes closer to a strong old flavor ncb I wonder its almost like they bought the brand to kill it. I jumped online to see what was going on and realized they completely 5#17 the bed. Yeah, you are probably right. Please change the receipe back. The new bottles are not easily used by a bottle opener, the lip is too round. The New Castle is passable just do not expect Newcastle and it will be ok. RIP Newcastle! Really!! You took the only decent ale on the market and ruined it. Hopefully, Chicago continues to experiment and brings out another version, cause this one fails, I guess its back to Bass Ale. With its release in 1925, Newcastle Brown Ale set the stage for the success and future popularity of the style. Indeed standing by swill! Not too sweet. For a while I could not find it anywhere, then it reappeared. I dont think its that bad, but I do prefer the original. In the mean time people have mentiioned a few replacements, however most seem regional and pretty difficult to obtain. All American brewing companies are a joke. Truly Disappointed! Jeremy Marshal should be offered a steaming hot, Newcastle Brown enema. Reach him atkswartz@epgmediallc.comor on Twitter@kswartzzor Instagram@cheers_magazine. I did not realize that it would be the last Newcastles I would ever drink. Bland boring beer. They blew it. Larry, when I commented directly to Lagunitas the response was a non apologetic dribble about how their master brewer wanted to reimagine the iconic Newcastleand tried to make it my problem for not embracing it. Or, the brewmaster at Lagunitas has too much pride to brew someone elses beer, so they created their own beer and stole the popularity of the Newcastle name. Tastes like CRAP !!! No wonder it tastes like everything else out there now! It was an elegant but sophisticated crowd pleaser. I agree with you about fraudulent marketing. The current beer is not up to standard, and you have lost a customer for life. Newcastle was my favorite beer. It does seem like consumer fraud. It tastes nothing like the Newcastle Ive known and loved for so long. Just tried the new Newcastle I will never drink this s*** again. It will be my last. There are thousands of other beers if you want another flavor. But, by calling this The One and Only Newcastle, the public believes that they are getting just that. Theyre all slowly becoming like trash. I have been driving across the border to Cornwall, Ontario to get real Newcastle brewed in the UK. This is NOT even close to what Newcastle used to taste like. Hope they leave that one be. This stuff sucks. This is definitely not good enough to deserve the famous name and heritage. The Hoppy-ness tastes like cat urine. This stuff is absolute toilet water. Im trying to be nice I have tried for two days to drink this but I have noticed that it leaves an awefull bitter aftertaste. (Guinness Stout has way too much treacle and sweetness). 64.99. Has similar bottle name and label but is not Newcastle. Hopefully I can still buy the original recipe online and the Lagunitas Brewery here in Petaluma CA burns to the ground Especially if they are still making it supposedly outside the US. Its not like there arent dozens of great local breweries available, even in remote areas. A bit of a Beer snob here and I can honestly say Im very disappointed in both taste and new label. That said I went into an old liquor/beer store this evening in Dallas and found five six packs of the old brew. Browse our range of Brown Ale beers. Newcastle Brown Ale has a distinctive light cereal character described as whole grain, toffee and chocolate. Remember The New Coke. I will not be drinking this pig swill from Lagunitas that is masquerading as Newcastle Brown. Newcastle never again. So Heiniken said screw that, lets make it tase bad, I even hate the new logo. You will lose all sales and profits in this New Coke blunder. One day I wake up and La Gunitas and some European-ass-fucking-corporated-fucks destroy one of the few things that make the working man happy. Supporting marketing includes social media engagements, plus new POS and on-premise materials. Now it is fucked! It is plain ugly compared to the old one. What a monumental travesty, well done Heineken, well done, now go hide in your conference rooms and pretend all is well and your great visionary geniusness was a good idea. Then boycott this so-called new version of a great all-time beer. Just sad they dont realize the problem. UPDATE: I left a message for Lagunitas regarding my sincere thoughts on this beer a couple days ago and they have not responded. Dumping the rest of it in the toilet where it belongs. I will not be buying any of the new recipe ever again, neither will any of our many friends who lustfully enjoyed original Newcastle. Heineken, the company that . FML. The corporate idiots that made this decision couldnt run a lemonade stand. I used to drink Newcastle starting when the weather turned in autumn, straight through until it got warm in late spring. Newcastle brown and Stella have been my go-to beersnoticed the new packaging, thought nothing of it but did notice the new taste. Finding a small company to copy the recipe, well Heineken would jump all over them. So next best is just for all of us to move on and search for the best replacements. Pre-Owned. They probably couldnt get the right ingredients. Its clear nobody likes this new recipe! Some fans may decry that this U.K. classic has become completely Americanized. Note that this is NOT to be confused with Dukes from the combination of Dukes mayonnaise/Champion Brewing in Charlottesville, VA. But this is not what I wanted. shame on you Heineken. In my opinion, the entire decision tree who decided to change the original to this new bitter undrinkable crap should be terminated or demoted to janitor. After a fairly shaky start to the day, Arthurs mind was beginning to reassemble itself from the shell-shocked fragments the previous day had left him with. Im sad to say now Im looking for a new beer to replace the old New Castle. I scarfed them up. This is not new news. How rare it was in those days. British Brown Ales have been around since the beginning of brewing history. Just make a new beer you idiots, dont take away one, smh. Set delivery address to see local pricing. Because of declining sales, the company has reduced the size of the product from 32 ounces to 12 ounces. I kept saying, why does this Newcastle taste like shit? The 300,000-square-foot brewery once contained sound stages for movies (which are still filmed next door), including the Dark Knight scene where the Joker burns a mountain of money. Sometimes you can find Kiltlifter at Tamuras. This is absolute garbage!!! So much for the one and only. I poured the remaining bottles down the drain as well. First mouthful is bitter, thin, astringent. Free standard shipping with $35 orders. Hes a bit too fond of the beers tbh- though he hates Newcastle Brown. Fans of Newcastle Brown Ale will notice a new flavor. Bring back the One and Only. I usually shop for all of my brew at the Navy Exchange, so if they dont have it I will probably just move on. At Safeway it was always located in the Local section just because it was called Aloha Brewing Co. This Policy will be referenced by all such mobile applications or mobile optimized websites. By the way, the new packaging is as cheap and shitty as your beer! The new recipe color is lighter. The new packaging makes me think of a scorching summer day at the beach with a big blue star on a beach ball which doesnt in ANY WAY make me feel like drinking an English Brown Ale. Why-aye maan Really? I wont drink it anymore and I wouldnt offer this crap to my worst enemy. I still dont understand why they did what the have, but as a result anytime I see anything with Lagunitas on it, I run the other direction as fast as I can. Close Print Water Requirements . Why not keep the same recipe and just brew it here in America? First they messed with Smithwicks and now my all time favorite. No. The new packaging and label was a give away how bad this would be, but had to try it since Ive been a Newcastle fane for several years. My One and Only left me with None and Lonely! It was the one beer that was dependably tasty and always the same; slightly sweet, malty, with great body. Be off the new taste world is now ruined by these douche monsters how they can even the. 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