Braniff reported an 80 percent increase in business during the life of the campaign in spite of an economic downturn the following year. Only flights to South America, London and Hawaii offered full First Class services. The all-jet domestic fleet soon consisted of the BAC-111-200, the 727-100, and the 727-200. As of March 2021, the BRANIFF fleet consists of the following aircraft: Aircraft In fleet Orders Passengers Notes; F C Y Total . The 727-227 Advanced had been the backbone of the Braniff fleet throughout the 1970s and with its massive deregulation push it had ordered large numbers of new examples. Service was started with a Boeing 727-100 jetliner, number 475, which was nicknamed "Ju-Ju," and a Douglas DC-6B propliner. Guayaquil Lima (Lima service did not begin until June 18, 1948). Braniff's fuel bill increased from $200 million in 1978 to more than $400 million in 1979, with 25 percent of this increase a result of increased flying but 75 percent was solely due to the rise in fuel costs around the globe.[1]. Calder was introduced to Harding Lawrence by veteran advertising executive George Stanley Gordon, who would eventually take over Braniff's advertising account. [1] The last Braniff MAC charter associated with the Vietnam War was flown in 1975. Aircraft: Boeing 727-227 (Adv) Serial #: 21462. The fleet of Braniff International. At Girard's recommendation the old livery was dropped in favor of a single color on each plane, selected from a palette of rich and iridescent hues like "Chocolate Brown" and "Metallic Purple." . Over the next 15 years, his expansion into new markets combined with ideas unorthodox for the airline industry led Braniff to record financial and operating performance, expanding its earnings tenfold despite typical passenger load factors around 50 percent. At that time, the airline changed its trade name to Braniff International Airways (the official corporate name remained Braniff Airways, Incorporated) and flights to South America via Cuba and Panama began on June 4, 1948, with a routing of Chicago Kansas City Dallas Houston Havana Balboa, C.Z. All three carriers entered into the agreement for the purpose of promotion of Concorde in the United States and around the world. The airline opened a Maintenance and Operations Base with over 433,000 square feet on the east side of Dallas Love Field at 7701 Lemmon Avenue in October 1958. Braniff no longer had the revenue structure to maintain its cash requirements. Paint kit for the AI Aardvark 727-200. "[12], Management considered the campaign a success. The domestic air carrier was originally headquartered at Dallas Love Field in Dallas, Texas, and later Orlando, Florida. [13], Braniff opened the "Terminal of the Future" at Dallas Love Field in late December 1968 and the Jetrail Car Park people mover system in April 1970. In addition to the Hawaii and Gatwick services, routes were also opened up to Amsterdam, Brussels, Frankfurt and Paris from Dallas. I'm Richard Stretton an aviation enthusiast and major collector of 400 scale models. Hey everyone! However, deregulation of the airline industry was introduced in October 1978, and Braniff as well as many of the United States' major air carriers were caught in a peculiar predicament as a result of the unprecedented change in how airline business was conducted. Civil Aviation. [1], To begin the overhaul of Braniff's image, Lawrence hired Jack Tinker and Partners, who assigned advertising executive Mary Wells later Mary Wells Lawrence after her November 1967 marriage to Harding Lawrence in Paris as account leader. The Douglas DC-8-62 fleet was flown from Miami to Dallas Love Field and stored until new owners could be found.[1]. The summer of 1931 welcomed St Louis to the Braniff system on June 15, with nonstop service offered between St Louis and both Chicago and Tulsa. Blue/Light Blue. Braniff's Hostess College, built in 1968 and designed by Pierce, Lacey and Associates, was a training school where the airline would "turn the girl next door into a truly cosmopolitan lady." The training facility was a five-story building, dating back to 1968, and encompasses 59,925 square feet on nearly 1 acre at 2801 Wycliff Ave., next . [21], In 1978, Braniff Chairman Harding L. Lawrence negotiated a unique and advantageous interchange agreement to operate the Concorde over American soil, making it first time that Concorde was used for domesticand fully overlandflights. Of . Mr. Thayer had been extremely vocal about Braniff's critical position if deregulation were to take affect. Our decal has been updated to include double-struck white ink. For the first time in history beginning in 1979, the cost of fuel exceeded the cost of labor, which had been the airline industry's largest expense. This furniture was made available to the public by Herman Miller, for a year in 1967.[1]. Aerovias Braniff operated from Nuevo Laredo, Mexico, to Monterrey and Mexico City. 1967. Howard Putnam stepped down as president of the company with the announcement of the agreement and longtime Braniff International Senior Vice President of Flight Operations Dale R. States, became president of the company until the reorganization into Dalfort Corporation was completed on December 15, 1983. The beautiful employee playground/administration/training facility was the first of its kind and was later used as the model for Google and Apple headquarters design. Aviation Art. Worth, Kansas City, Chicago, Denver, Atlanta and Miami, by the larger carriers, which were poised to immediately begin invading Braniff's long held territory. New Mexico architect Alexander Girard, Italian fashion designer Emilio Pucci, and shoe designer Beth Levine were hired, and with this new talent Braniff began the "End of the Plain Plane" campaign.[1]. In late 1978 Braniff moved to a sprawling new headquarters, Braniff Place, just inside the western grounds of the airport. Braniff's Boeing 747 aircraft continued to carry the "Braniff International" titles in the 1969 Harper and George International Font. Welcome to the new home for Braniff Virtual Airlines. Southwest Airlines and Braniff International jointly announce that the two companies have settled all of their long-standing differences and have signed agreements under which Braniff will lease a 727-200 aircraft to Southwest for a period of two years (effective March 1979), and also provide training and maintenance services in connection therewith. This time, the aircraft was a Boeing 727-200. [1], The Braniff 747 livery of bright orange led to the aircraft being nicknamed "The Great Pumpkin". [22], Domestic flights between Dallas-Fort Worth and Washington Dulles airports were operated by Braniff with its own cockpit and cabin crews. In 1971, Braniff sold the jets to British West Indies Airways (BWIA), an airline based in the Caribbean. Only 30 Boeing 727-200s are left, and they are being repainted and . Braniff International Airways - Fleet. Thomas Elmer Braniff created a Mexico-based airline, Aerovias Braniff, in 1943. Wore N467GB with Air California from delivery in October 1968, then with American Airlines, Braniff as seen here (mid-late 1989. [3], The new Braniff venture was profitable within a month of service inauguration but with the weakening economic conditions the company found itself in need of a merger partner. The varied fleet included both the Boeing 747SP and Concorde . In 1954, Beard was appointed president and CEO of Braniff with Fred Jones of Oklahoma City becoming chairman of the board. Braniff Realty also owned several of Braniff's Boeing 727-200 Trijet airliners, which were later sold as a result of the reorganization of the company in 1983. [31], By 1981, all 747 service to Asia and Europe with the exception of nonstop flights between Dallas/Fort Worth and London had been discontinued although Braniff continued to operate 747s on international service to Bogota, Buenos Aires and Santiago in South America as well as on domestic flights between Dallas/Fort Worth and Honolulu. FROM OKLAHOMA ACORN TO TEXAS OAK THE STORY OF BRANIFF AIRWAYS by Richard Benjamin Cass Two brothers, a dreamer and a pragmatist, joined forces to create one of the world's leading airlines, Braniff Airways. However, in early 2022, the private Trust that originally owned Braniff's intellectual property since 1983, reacquired these assets along with the original Braniff companies and corresponding assets. Callsign. During WWII . Airline Founded. With the addition of the South America route system, merger with Mid-Continent Airlines, and reduction in mail subsidy on the Mid-Continent system, Braniff International Airways recorded a US$1.8 million operating loss during 1953. Bnf. Braniff's routes were primarily in the midwestern and southwestern United States, Mexico, Central America, and South America. Braniff Airways, Inc., doing business as Braniff International Airways, was an American airline that operated from 1928 until 1982. . This, ironically, was based on the 1930s Braniff Lockheed Vega color schemes, which also carried colorful paint with white wings and tails. Braniff was a leading partner in the planning of Dallas/Fort Worth International Airport and contributed many innovations to the airline industry during this time. Long-range DC-8-62s replaced the earlier DC-8-30s and DC-8-50s acquired with Braniff's 1967 takeover of Pan American Grace Airways (Panagra), and one appeared in a modern, Alexander Calder-designed "Flying Colors of South America" paint scheme. Casey then implemented the Braniff Strikes Back Campaign in the fall of 1981, streamlining the carrier's air fare structure into a simplified two-tier fare system. The United States Postal Service granted Braniff their first airmail route soon after and the new route was inaugurated in May 1934, which effectively saved the company from failure. As an example, Braniff's revenue for 1979 was three times less than American's, which had moved its headquarters to Braniff's hometown, DFW Airport in 1979. The domestic flights often had no more than 15 passengers on average for each flight while Braniff's Boeing 727 flights were filled close to the capacity despite being 20 minutes slower than Concorde. Braniff International lauded the CAB's quick decision as the carrier had stated that because of its tenuous cash position that it might have to shut the routes down if an agreement was not approved. It's been more than three decades since Braniff International Airways grounded its fleet of 62 brightly colored aircraft, bringing a sudden end to a Dallas icon and upending the lives of its . [27], The main impediment to Braniff's expansion was fuel cost, which increased 94 percent during 1979, coupled with strong competition from larger carriers in both the Domestic and Asia/Pacific Systems. It operated a fleet of Boeing 727-200s and McDonnell Douglas DC-10s until 2001 when it filed for bankruptcy. The airline (Aerolineas Centrales de Colombia) ceased operations in 2003. al433 by George Hamlin . Braniff International Airways (1928) (Dallas Love Field) is set to see a fourth attempted resurrection, this time through Braniff International (St. Louis Lambert International), a subsidiary of Braniff Holdings, Inc.According to its launch plans, the rejuvenated Braniff is looking to start operations early next year. Braniff had saved the historic Driskill from demolition in 1973 and purchased the entity outright in February 1975. [27] From Los Angeles, new nonstop transpacific Boeing 747 service was flown to Guam and Seoul with direct, no change of plane 747 flights being operated to Hong Kong and Singapore. Braniff International Airways was an American carrier that ceased operations in 1982. . For later airlines using the name, see, "Braniff" redirects here. Fifteen colors were used by Braniff for plane exteriors during the 1960s and many of the color schemes were applied to aircraft interiors, gate lounges, ticket offices and the flight crew uniforms. The one-way fare between the two cities was $12.50 or $20.00 round trip with a baggage allowance of 25 pounds and a charge of 10 cents for each pound over the maximum allowable amount. Starting out with Lockheed Vegas and Douglas DC-2s and DC-3s, the airline carved out a niche in Texas, Oklahoma and Kansas, and after WW2, won a South American route award that terminated in Buenos Aires. In the program's first month in operation, December 1981, Braniff's revenues dropped from slightly over US$100 million per month to US$80 million. During its 60 years Braniff flew over 420 planes consisting of 23 different types. [5] Paul Braniff, travelled to Washington, D.C. to petition for a Chicago-Dallas airmail route. The new airline performed as one of the best in the Universal System with a 99-percent completion rate reported during the month of July 1929 and the Airline also led the other divisions in number of passengers carried. [1], Troy Post hired Harding Lawrence, executive vice president of Continental Airlines, who was responsible for a 500 percent increase in sales at the Los Angeles-based carrier during his tenure, as the new president of Braniff International. Airline Flights. Braniff ceased operations on May 1213, 1982, and Eastern took over the routes earlier than the planned June 1, 1982, commencement of service date. Lavender was dropped after a month, due to the similarity in coloration to the Witch Moth (Ascalapha odorata), a sign of bad luck in Mexican mythology. AirCal-- former California carrier ; Arizona Airways-- Two photos from the old Arizona Airways ; Braniff International-- Wonderful site about Braniff, which started operations in 1928, and stopped operations in 1982 ; Braniff International-- was based in Dallas, and stopped operations in 1982 ; Braniff International-- a very comprehensive page with links to . In early 1982, Braniff Chairman Howard Putnam decided to sell the Latin American Division. An additional route was operated between Oklahoma City and Ft Worth with intermediate stops at Wewoka, Oklahoma, and Dallas Love Field and a third route operated between Oklahoma City and Tulsa with intermediates stops at Wewoka and Seminole, Oklahoma, with all beginning on July 15, 1929 (this is most likely when the first Braniff service began at Dallas Love Field). 192830, after company was sold to Universal Aviation of St. Louis, Missouri, in April 1929. Implementation of this program turned the Concorde program into a profitable as well as prestigious venture.[1][23]. [1], Braniff had been one of the first U.S. operators of the BAC One-Eleven (and the first U.S. airline to order the twin jet), but in 1965 Lawrence ordered twelve new Boeing 727-100s and cancelled most of the remaining One-Eleven orders. VIP Classic Wings 98: Volume 2 was released later the same year as a special edition mail-order only product. Braniff, also known as Braniff Airways and stylized BRANIFF is an American ultra-low cost airline that operates scheduled and charter flights. The flight originated at Wichita Falls and continued to Midway Airport with intermediate stops at Oklahoma City, Tulsa and Kansas City. The route was called the Banana Run because Braniff's pilots made agreements with the banana producers in Panama to move their bananas to the United States to sell. Braniff was fully reimbursed for any losses incurred as a result of the interchange agreement. Until 1980, Braniff was one of the fastest-growing and most-profitable airlines in the United States. During 2017 and 2018, some of the original Braniff companies were reinstated for historical purposes and administration of Braniff's intellectual property assets including those of Mid-Continent Airlines, Pan American Grace Airways and Long and Harman Airlines, Inc. Paul, Sioux City, and Sioux Falls in the North; Des Moines, Omaha, and St. Louis in the Midwest; and Tulsa, Shreveport, and New Orleans in the South. Later in 1975, he debuted "Flying Colors of the United States" to commemorate the Bicentennial of the United States. Braniff's fuel costs rose from nearly US$200 million to US$400 million during 1979 and in spite of this huge increase in costs, the company still managed to implement service to multiple domestic destinations and expand across the Atlantic and Pacific and endure the airline coupon sales gimmicks used by passengers during the fourth quarter of 1979, which caused Braniff to lose 5 percentage points of load factor during the fourth quarter, and still only report a moderate loss of US$39 million. It caught fire and all 12 lives aboard were lost."[1]. Braniff had two options prior to deregulation: grow into a larger carrier to possess "city power" at its key hubs or become a low cost carrier. AdamRaza's cancelled plan.Hey guys!!! In April 1964, Braniff made deposits on two Boeing 2707 Supersonic Transports, $100,000 per aircraft. Girard designed an extensive line of furniture for Braniff's ticket offices and customer lounges. Because of the war, they could not fly their produce out of the country but Braniff devised at least a small way to assist the growers. - Re-registered as G-N94AD / N94AD by British Airways / Braniff Airways from 5th Jan 1979 until 19th June 1980 - to allow the aircraft to be flown within the USA In 1955 Braniff was the tenth largest US airline by passenger-miles and ninth largest by domestic passenger miles. [2], In April 1926, Paul Revere Braniff incorporated Braniff Air Lines, Inc., which was a planned flight school and aircraft maintenance entity that never came to fruition. Nicknamed the "jellybean" fleet, the new colors included turquoise, lemon yellow and lavender. Braniff was allowed to operate a charter service in Mexico for a brief period in 1947 but that was also discontinued and service was not commenced again until 1960[7]. Lawrence also increased utilization of the fleet. Braniff Flying Colors is a historical page that covers the life and legacy of Braniff International. Find many great new & used options and get the best deals for Hawaiian Airlines Royal Fleet Convair 340 Hanauma Bay Oahu HI Postcard Posted at the best online prices at eBay! Negotiations had been underway with Pan American World Airways since early 1982, but the Civil Aeronautics Board would not approve sale to Pan Am because it felt that Pan Am would have a monopoly over other American carriers in the region. The merger added numerous cities, including Minneapolis/St. He favored a small "BI" logo and small titles. Braniff also operated flights to and from Hawaii for R&R furloughs for military personnel during the Vietnam War. King, a former Braniff vice president; two-thirds of the airline's executives came from Braniff, and even its office furniture was Braniff surplus bought at the airline's bankruptcy liquidation sale. [15][16] The popularity of "The Great Pumpkin" led to extensive publicity, and even the licensing of a scale model by the Airfix model company.[17]. Calder died in November 1976 as he was finalizing a third livery, termed "Flying Colors of Mexico" or "Salute To Mexico". British Airways became concerned at the unprofitable stance that Concorde had taken and as a result of the Braniff interchange critical studies were begun to determine how to make Concorde profitable. Braniff International Airways Fleet Details and History. Richard B. Cass serves as current chairman and CEO of the Braniff companies and the private irrevocable Trust that owns those companies.[2][41]. The results of these studies found that Concorde must be marketed as an ultra luxury travel experience. The new 727s could also be outfitted in a mixed cargo/passenger combi aircraft configuration and Braniff did operate "red eye" overnight services carrying cargo in the forward section with seating for 51 passengers in the rear coach compartment. Braniff quickly expanded its route system to include Kansas City Fairfax Airport on December 5, 1930. Pucci used a series of nautical themes for crew uniforms for flight attendants, pilots, ground and terminal personnel. [1] The operating loss was $39 million in 1979, then $120M in 1980 and $107M in 1981. It began operating under the name Alaska Airlines in 1944 and was first known as a cargo carrier. She was instrumental in calming the fears of Braniff's creditors, which became concerned especially after the losses incurred in 1953, quickly followed by the loss of Mr. Braniff. Free shipping for many products! In 1985, the company was sold to a private individual in Texas, who operated the entity as Braniff Education Systems, Inc., d/b/a as IATA or International Aviation and Travel Academy, which provided initial pilot training, airline simulator training, maintenance technician training and airline ticket and travel agent training. In 1958, at the height of business, Braniff Airways built a new terminal and facilities at Dallas Love Field called the Braniff Operations and Maintenance Base . Why not follow us on Facebook to be the first to find out about the latest developments. Started Operations. The new service operated nonstop between Kansas City and Tulsa and additional new cities were added in early 1931. Ceased operations. Braniff's maintenance activities at Dallas Love Field continued to serve its non-Braniff customers and oversaw the maintenance of Braniff's grounded fleet at DFW Airport and Love Field. First Lady Betty Ford dedicated "Flying Colors of the United States" in Washington, D.C. on November 17, 1975. As part of the acquisition, Acker became executive vice president and CFO of Braniff. Braniff (9) Capital Airlines (1) Continental (13) Delta Air Lines (49) Empire Airlines (1) US F thru O (94) FAA (3) Frontier (17) . First on the agenda was to overhaul Braniff's public image including the 1959 Red and Blue El Dorado Super Jet livery which Wells saw as "staid". In February 1957, Braniff moved into a new headquarters located temporarily in the new Exchange Bank Building at Exchange Park, a high-rise office development within sight of Dallas Love Field. The flight from Oklahoma City SW 29th Street Airport to Tulsa McIntire Airport was uneventful. The new "jelly bean" fleet consisted of such bold colors as beige, ochre, orange, turquoise, baby blue, medium blue and lemon yellow, and lavender. [33], On May 11, 1982, Howard Putnam left a courtroom at the Federal Courthouse in Brooklyn, New York City after failing to gain a court injunction to stop a threatened pilot strike (Braniff's pilot union maintains that they were not threatening a strike at this time). Braniff Airways fleet details. Then, just as similar US airlines were divesting the giant aircraft, Braniff decided to vastly expand its 747 fleet - by 1980, Braniff was operating nine of them. At Washington Dulles, the cockpit and cabin crews were replaced by ones from Air France and British Airways for the continued flight to Europe, and the temporary Braniff registration stickers were removed. Passengers holding Braniff tickets will be able to fly on other airlilnes, although on a standby basis. Originally known as the Braniff Airlines Operations and Maintenance Base, the renovated Braniff Centre at Dallas Love Field will open as home to TAC Air - DAL and Flexjet. Paul Braniff, the sole pilot, flew the investors to their meetings, which included Frank Phillips, founder of Phillips Petroleum, E. E. Westervelt, Manager of Southwest Bell Telephone, Fred Jones, Ford dealership owner, Virgil Browne of Coca Cola Company, and Walter A. Lybrand, an Oklahoma City attorney. [30] Braniff's decreasing load factors combined with record-breaking fuel cost escalations, unfair and unbridled competition, unprecedented interest rates, and a national recession (the worst since the Great Depression of 1929), produced massive financial shortfalls especially in 1980, which was caused by the severe recession that was affecting travel globally. Former Braniff employees founded Minnesota-based Sun Country Airlines in 1983. This key premise was highly successful. This plane was the first jet aircraft of the. Also has a separate full body and tail .psd for ease in painting the multi-part fuselage. Eastern had recently filed for Chapter 11 bankruptcy protection and planned to use the money from the route sale to repay creditors and regain its financial footing. International Airlines. Consequently, this livery was not used on any Braniff aircraft. BN / BNF. Besides offering its aircraft to the United States military, it also leased its facilities at Dallas Love Field to the military, which became a training site for pilots and mechanics. Concorde service began on 12 January 1979 between DallasFort Worth and Washington, D.C., with service to Paris and London on interchange flights with Air France and British Airways respectively. Airline: Braniff International Airways. All Nippon Airways (ANA) Nihon/NAMC YS-11 "JA8707" is here captured at Osaka Aiport on a sunny day in the spring of 1988. The new company, owned by Mr. Braniff, had three 21 passenger Douglas DC-3s that had been allocated to the carrier from the United States War Surplus Administration in February, 1945. Air Canada Flights. After World War II, on May 19, 1946, the Civil Aeronautics Board (CAB) awarded Braniff routes to the Caribbean, Mexico, Central and South America, competing with Pan American-Grace Airways (Panagra). [3], The fledgling airline shut down to reorganize in March 1933, with the company airborne again in less than a year. These large carriers had what Braniff termed "City Power" which was the ability to use its massive assets to dominate a particular destination. Beginning in 1951, flights to South America stopped at Miami, but Braniff did not carry domestic passengers between Dallas and Houston and Miami.[3]. Casey met with Southwest Airlines President Howard A. Putnam and offered him the Braniff executive position. DENTON It's been more than three decades since Braniff International Airways grounded its fleet of 62 brightly colored aircrafts, bringing a sudden end to a Dallas icon and upending the lives of its 9,000 employees. Braniff featured one of the youngest and most modern fleets in the industry. [3], The first flight was flown by Paul R. Braniff along with the company mechanic. . The airline would occupy the facility until the late 1980s, with the Braniff, Inc. (Braniff II) holding company, Dalfort, remaining there until 2001. [6][7], During the war, Braniff remanded all of its Douglas DC-2 fleet and a substantial number of its new 21-passenger Douglas DC-3 fleet to the United States Army Air Force. Interestingly, lavender was discontinued as it is a bad . However, the 707, 720 and One-Eleven would all subsequently be removed from the fleet in favor of the ideally suited Boeing 727 Trijet. Two airlines were formed from the assets of Braniff: In early 2015, the private irrevocable Trust that owned and administered Braniff's intellectual property and certain other company assets since 1983, released the assets to a private entity connected to the private Trust, which founded a series of new Braniff companies that were incorporated in the State of Oklahoma, for historical purposes and for administration of the Braniff trademarks, copyrights and other intellectual property. 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